Hailing from Medellin, Colombia, Jos'e 'Alvaro Osorio Balvin - better known to a legion of global fans as J BALVIN - has been praised by Billboard as "the biggest breakout act Latin music has seen in many years." With a distinctive style all his own that pays reverence to the first-wave of Reggaeton stars from a decade ago, but fused with additional Colombian and mainstream hip-hop rhythms, more seductive than boastful lyrics, and a strong passion for fashion, J Balvin has become the undeniable leader of a second-generation Reggaeton revolution propelling Urban music back to the forefront of Latin music worldwide
Between his game-changing major-label debut album LA FAMILA, it's expanded B-sides collection, and global smash hit successor ENERGIA, J Balvin has quickly notched SEVEN #1 Latin singles, more than FORTY MILLION social media followers, and over FIVE BILLION "Total YouTube Views". J Balvin's "Ay Vamos" became the very first Latin-Urban track to exceed ONE BILLION views, while it's follow-up "Ginza" was recently recognized by GUINNESS WORLD RECORDS for "The Longest stay at No.1 on Billboard's Hot Latin Songs chart ever by a single artist." (22 weeks). Upon its release, the ENERGIA album debuted at #1 on the iTunes charts in 16 different countries, and went on to chart as the #1/"Most Consumed" Latin album of the year for 2016. In conjunction with the album's release, the New York Times, declared J Balvin as 'Reggaeton's New Global ambassador', while FADER, in it's first-ever bilingual COVER profile, hailed J Balvin as: 'Reggaeton's answer to Drake or Kanye West.